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10 Tried and Tested Property Listing Tips to Attract Clients

Broker showing real estate object

Did you know that adding pictures to your listing increases the chances that a prospective tenant will reach out to your listing?

Or that a tenant would rather go for the listing with pictures and an additional floor plan because it allows them to visualise the order of rooms and picture themselves in it?

No? Well keep reading, and we’ll point out other factors that can give your property an edge above competitors once you list with Lodge.

We’ve already given you a snippet of some of the factors that set your listing apart for your potential tenant. Let’s get into it fully now and give you more in-depth directions for adding pictures and your property’s floor plan to the listing.

While we’re at it, we’ll add eight more handy tips to help you get the most out of your listing with us.

10. Photos

Think of Lodge like a mall. When you list with us, you have rented out shopping space. Your listing is like a shop window. Tenants will decide whether they want to come into your shop based on how you portray your property. Remember, first impressions matter.

When it comes to photos, you need to make sure you have the right amount and quality of photos on your listing.

With regard to amount, this doesn’t mean you should take as many photos as possible for your listing. Instead, make sure your photos place emphasis on the following key areas:

Cleanliness: Tenants are more likely to go for listings that show how clean the property is. Make sure to declutter the rooms before taking a picture, as this will show the tenant how spacious your property is.

Design: Does your property have windows that make sure the space receives a great amount of natural light? Make sure prospective tenants can see that on your listing. Does your property have a nice layout, unique from other properties? Make sure to show the tenant that as well.

Features: We like to think that every property is unique. We also know that no other person is more capable of showing that to the tenant than you, the landlord. So, make sure to take a picture of those snazzy features on your property that you think a tenant will not find on other listings.

You can find more in-depth photography tips here.

9. Floorplan

Floor Plan Example
Image from: Visual Paradigm

One way of grabbing and retaining a tenant’s interest in your listing is adding a floor plan. This will help orient the tenant about the particulars of your property before they schedule a viewing. This will help them have a clear perspective about what goes where and what exactly they will be able to do with the space if they decide to move in.

(Pro Tip: Most listings do not offer floor plans, so adding yours to the listing will be a sure way to stand out from the rest of the properties.)

8. Location

The importance of accurate location description cannot be overstated. To stand out when describing your property on the listing, be sure you don’t exaggerate on the location. Make sure you align your description to the kind of tenant you are looking for.

If your property is close to social amenities such as schools, playgrounds, transport hubs or a hospital, make sure to add this to your description. This information may incline a tenant towards finding out more about your listing.

If your property is good for a family with children, adding information about how close it is to schools and other child-friendly facilities will go a long way in making your listing stand out.

Don’t forget to be as precise as possible, as this helps the tenant create a clear visual image about where exactly your property is located.

7. Pricing

Let’s take a moment and remember that this article is about making your property stand out from the rest of the listings out there.

Now, there are two ways to do this: one is in a way that attracts more clients to your listing, and the other is in a negative way that puts clients off from your listing. Having an overpriced listing is one way to put clients off.

Make sure to compare your listing to other properties in the same area and with similar amenities. A priority for many, if not all tenants, will be getting their money’s worth. Having a listing that is close to the average rate of properties will be a sure way to reassure tenants they will be getting their money’s worth with you.

6. Furnishing

This tip is highly dependent on the type of tenant you are looking for. Furnished properties are more appealing to tenants looking for short term tenancies, while unfurnished properties will appeal more to tenants that are looking to stay for the long-term.

Remember to be as clear as possible about the furnishings in your property to provide a clear picture for tenants interested.

(Pro Tip: Make sure your furnishings are in top condition and not different from the description you have provided.)

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5. Description

When detailing your property on the listing, remember that as much as we’d like you to be as descriptive as possible about the different features and aspects of the property, do not to exaggerate about the particulars. Statistics show that tenants are put off by exaggerated listings and are less likely to be trusting of them.

You can also use these tips to help construct a winning description.

4. Use a Compelling Headline for Your Listing

How many bedrooms does your property have?

How big is the floor space in your property?

Is your property suited for a family?

Is the property perfect for people living with a disability?

Use these questions and these examples to help construct a headline that will attract the type of client you’re looking for.

Remember to make sure that it isn’t too long so prospective tenants don’t scroll past your listing. A headline with just the right amount of information will stand out from the rest of the listed properties and draw tenants to your listing.

3. Avoid Being Generic

Remember when we talked about every property being unique? It’s true. You know your property better than anyone else, so be sure to tell us what’s different about yours.

Find a new way to describe your property that adds a twist to the listing. Chances are the tenant has been through a couple of other listings that have similar descriptions. You don’t want them to gloss over yours because it sounds like everyone else’s.

2. Communication

Always have clear lines of communication should a potential tenant be interested in your property. Avoid listing email addresses and phone numbers that you don’t check regularly.

Once a tenant has made contact, ensure you are able to establish a pleasant rapport that will keep the tenant interested in your property. This will allow you to see whether their tenancy will be a good fit for both of you.

1. Lay Out the Criteria for the Tenant You are Looking for Beforehand

When listing a property on Lodge, a landlord knows the type of tenant they are looking for. You know how much rent you expect the tenant to pay, when this payment should be made and how long you can give a tenant an extension for should they delay.

While most of the terms and conditions can be properly hashed out once you are certain of securing a tenancy, make sure to point out your irreducible minimums on the listing.

This is to allow the tenant an opportunity to know what exactly they are signing up for.

Get Started

Congratulations! Now you know exactly how to make the most out of your real estate listing. But you can always take it one step further.

We’re offering you an incredible offer when you list with Lodge. It’s the lowest fee the market has to offer. Why don’t you see for yourself? It’s as easy as one, two, three.

Photo: aitoff